Heidi Diegel – Our Ultimate Brand Ambassador
Heidi Diegel became a “brand ambassador” long before social media made an actual
profession of that role. Embodying Rebecca Farm’s world-renowned hospitality in every
way, every day and in every encounter, Heidi sets the tone in welcoming all to the Farm
and enhancing their experiences here.
Heidi has been part of Rebecca Farm since the very early days of The Event. In the 20-
plus years since, she’s held volunteer and staff roles, initially in charge of volunteers for
the dressage phases of The Event. In recent years, Heidi added on coordination of all
volunteers to her post fulfilling dressage needs.
Beyond that job description, Heidi simply does whatever needs to be done – with a
smile on her face and a genuine desire to help everybody get the most out of their time
at The Farm.
“Lovely” is the word Sarah Broussard lands on to describe Heidi’s presence. “She’s
always around and willing to help because she wants to see the Farm thrive and for it to
have a good reputation.”
She’s the calm core no matter how hectic the moment, adds fellow staff member Kurstie
Hammel. “She handles stress so well. She’s one of those people who is very quiet and
mellow.”
Hunter/jumper competitor Kate Templeman has seen first-hand the many ways Heidi
lifts spirits and diffuses stress. Working the gate, Heidi has a gift with the nervous first-
time adult competitor and the upset pony rider alike.
At a benefit show last year, Kate watched Heidi help a newbie amateur. “Heidi took the
time to explain things to her without making her feel any less of a competitor. And
sometimes a kid comes out of the ring overwhelmed or upset. Heidi always has an
encouraging, positive word.”
“She is calm, personable, friendly, accommodating, inclusive,” Kate adds. “She’s also
busy!” Heidi has four children, three of whom ride, and one of whom, Eliza, was recently
married at Rebecca Farm.
Heidi also operates her own tack business, The Saddle Exchange and Huckleberry
Halter gift shop in Kalispell. The Saddle Exchange is so generous in its support for The
Event and the hunter/jumper and dressage shows at the farm that Sarah describes
Heidi’s business as an “unofficial sponsor.”
Along with being a core member of the Rebecca Farm team, Heidi contributes to the
entire Western Montana equestrian scene. She’s active with the Montana Hunter
Jumper Association, 4H and Pony Club.
Her skills and experience may shine brightest during The Event. “She is one of our little
saviors during The Event,” Kurstie notes. When last minute cross-country-related
volunteer needs arise, Heidi is Kurstie’s first call. “She can always find people who can
do whatever is needed in that moment.”
“She’s an amazing lady,” Kurstie concludes.
Heidi’s helpful instincts go beyond assigned tasks. Kurstie recalls sitting in her mule one
busy show day, making volunteer arrangements on her phone, when Heidi came by and
grabbed the trash bags sitting in the back of the cart. Recognizing needs and helping
without being asked characterize Heidi’s generous nature. That, coupled with her many
years of experience, makes Heidi the gold standard in Rebecca Farm brand
ambassadors.
